Brand Positioning
Due to the confidential nature of much of my client work, the selected projects below—including freelance work and award-winning submissions—serve to illustrate my ability to seamlessly integrate existing brand elements while also crafting original, forward-thinking designs.Lob Inc.
Ahead of Lob’s official rebrand, I was asked to design an executive leadership presentation that both aligned with the company’s existing visual identity and introduced new design elements as a preview of its future direction.
My role involved strategically incorporating Lob’s established brand aesthetics while developing fresh design components and a refined color palette that hinted at the forthcoming transformation. The final presentation balanced brand consistency with innovation, serving as a visual bridge to the company’s new identity, which launched nine months later.
The examples displayed highlight the contrast between the original Lob branding (top left) and the refreshed look and feel (bottom right), which had yet to be introduced at the time of this project.
2022
Award Submissions
The selected award-winning projects showcase expertise in aligning campaign creative with both Edelman and client branding, ensuring each submission effectively reflected the strategic vision behind the campaigns.
Each project required a thoughtful balance of originality and adherence to brand guidelines, ensuring the submissions resonated with award judges while maintaining a cohesive visual narrative. The excerpts displayed highlight the integration of campaign elements into the final award presentations.
2019-2020
